Описание
We're looking for a tech and marketing savvy Product Marketing Manager that can help to launch our new SaaS product for HR field. The ideal candidate should have a strategic marketing mindset and hands-on experience in developing and launching new software products. ACUMEN INTERNATIONAL is a global provider of Express Global Employment Outsourcing/Global Employer of Record/International PEO service. We enjoy a culture of mutual respect, growth and development, and a professional attitude.We're looking for a tech and marketing savvy Product Marketing Manager that can help to launch our new SaaS product for HR field. The ideal candidate should have a strategic marketing mindset and hands-on experience in developing and launching new software products.About the position:You will perform all product management functions from product ideation and go to market through to scalable growth, including product definition, prioritization of requirements, roadmap curation.Your functions and responsibilities in this position will be:Market & customer analysis- Understand the customer needs and the pain-points the product is solving- Competitor analysis and market research for feature development- Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas to improve customer experience and drive growth- Together with the other product owners, create a single knowledge base on in-country taxation (190 countries)Product development, launch and support- Management and control of the product development, testing and deployment- Meet strategic product development goals for a short and long term- Own the overall delivery roadmap, dependencies, risks and track slippages- Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria- Create a culture of sustainable continuous product improvement to ensure a sustainable product development- Gather requirements and source data, story writing and sprint planning for development- Ensure the backlog is continually refined and understood by the whole teamProduct marketing & sales- Participate in full-cycle sales together with the sales team- Create a value proposition of our products and come up choose the channels that can help communicate this to the customers- Develop collateral and digital campaigns together with marketing to generate prospects- Conduct product demos, onboardings, troubleshooting with customers- Communicate with clients, partners, and internal stakeholders on priorities, updates and completion timelines- Contribute to overall result to help meet financial goals of the product by a number of users, turnover, margin according to the business planReporting- Develop and analyze reporting metrics to track how the product sales add to the overall company’s business goals- Track product share in direct and cross-sell resultsAbout the candidates:- University diploma in business, management, marketing, or a related field- Prior experience as a Product Owner, a Product Marketing Manager, Project manager in a software company, or a similar role.- Advanced verbal and writing English skills- Experience in websites launch or redesign, SaaS products development and execution is plus- Working knowledge of various web tools: CMS, marketing automation tools (both ready-to-use configurators and custom, e-commerce modules), payment gateways, subscription management systems, content management systems- Working knowledge of CRM systems- Excellent understanding of marketing mix to develop tactics and integrated marketing campaigns to market both products- Excellent knowledge of website maintenance and management basics, as well as usability principles and SEO basics- Familiarity with web analytics tools (Google Analytics and other Google services, Hotjar or similar)- Excellent communication skills- Detail-oriented, tech-savvy, with good numeric skills- In-depth understanding of buyer motivations- Strong analytical and quantitative skillsRecruitment process:• Send your resume;• Phone or Skype interview with HR• Technical interview with Product Owner• Test (short research project, you will need to spend no more than 1.5-2 hours)• Job offer from Acumen InternationalWhy Join Acumen International:- Work with global community 190 countries around the globe- Excellent compensation package- Corporate education- Excellent opportunity to pursue an international career in a global company- Professional growth and development, training programs- Fantastic team